How much of Google Ads $500 Billion revenue generated in last 5 years is from kids of ‘undetermined’ ages cheating on exams by copying and pasting questions?
How much fat extracted from ‘enhanced CPC’?
Inflated bids from questionable bid suggestions?
General, taking advantage of people’s naivety in terms of ‘recommendations’?
That % would be interesting to know. How much discussion/strategy goes into purposeful manipulation; KPI-hitting versus human empathy.